< Clarity creates momentum>

The 'Zero to Two' OS is officially here.

< A GTM Operating System built for early-stage B2B software founders >
< 5 hours of content. 13 steps to execute. Cracking your first $2 million >

< This isn’t for everyone >

But, if you're:

< Ready to define a problem statement with clarity and precision >
< Focused on connecting your product to real customer impact that drives revenue >
< Determined to focus your go-to-market activities on the right customers >
< Committed to crafting a value proposition that resonates instantly >
< Ready to turn that value into a structured customer acquisition plan >
< Serious about building a repeatable, efficient revenue engine >
< Looking to accelerate growth with a rock-solid GTM foundation >

And most importantly,
‍
< Ready to put in the work >
‍
You are the founder I built this for.

"The Zero to Two OS gave me the clarity I needed on foundational elements that we simply overlooked while building."

Tim Gilboy

Co-founder, Sourcery

"In a sea of advice, Zero to Two offers pre-assembled materials and frameworks to help you build a raft...with paddles and a sail."

Edouard Reinach

Co-founder, Trampoline AI

"I’ve taken the courses, read the books, watched the podcasts, but nothing has given me a step-by-step like this operating system."

Zach Wright

Founder, Grapevine

"I spent months tweaking my product, thinking that was progress. This OS opened my eyes to the only thing that matters: selling. Selling not only helped me move the needle in the right direction, it helped me build a product my ICP values."

Anoop Srikar

Founder, Jigsaw

"Before this, we we're throwing darts in the dark. The Zero to Two OS gave me a roadmap. Now we know exactly what we've got to do next."

Kim Hoang

Co-founder, Hello Near Me

"This OS helped us transform our scattered tactics into a scalable GTM strategy. We're now executing proven growth methods with precision."

Adam Martin

Co-founder, Qwyn AI

< OS Outline >

'Zero to Two' OS Intro (2 lessons • 17 min)
‍
Lets. Get. Started.
Welcome to the Zero to Two Workbook

‍Module 1: WTF Are You Even Solving? (8 lessons • 35 min)
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Your Problem Statement: It’s Either Clear or Confusing
Exercise Step 1: Establish your problem statement
Painkillers, Not Vitamins: Finding the ‘Oh Sh*t’ Problem
Exercise Step 2: Assessing the 4U’s
Bold Claims & Big Bets: Part 1 - Defining Your Hypothesis
Exercise Step 3: Defining your Problem Hypothesis
Bold Claims & Big Bets: Part 2 - Rating Your Hypothesis
Exercise Step 4: Rate your Hypothesis
‍
Module 2: Know thy Customer (Or Die Trying!) (5 lessons • 35 min)
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Your ICP: If You Sell to Everyone, You Sell to No One
Exercise: Step 5 - Defining your ICP
Buyers vs. Users: Who Holds the Money, Who Holds the Power?
Exercise: Step 6 - Defining your Buyer Persona
Exercise: Step 7 - Defining your User Persona

Module 3: From Good to Great – Building a Killer Value Prop (3 lessons • 18 min)
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3-Step Formula for a Value Prop That Actually Sells
Exercise: Step 8 - Define & Validate: Stop Winging, Start Testing
BONUS: Validation Call - Email Templates

Module 4: Your Startup Go-To-Market (GTM) (15 lessons • 2 hr 15 min)
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Linkedin: Your $0 Sales Engine
Exercise: Step 9 - Warm, Cold & Follow-Up Messages – Copy, Paste, Close.
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‍Go-To-Network Sales: Warm Intros, Hot Deals
Exercise: Step 10A - Download & Customize - Referral Agreement Template
Exercise: Step 10B - Download & Customize - Marketing Materials Template
Exercise: Step 10C - Download & Customize - Desired Affiliate Template
Exercise: Step 10D - Download & Customize - Prospect List Template
‍
Outbound: Because Waiting Isn't an Option
Exercise: Step 11A - Outbound Messaging: What Works, What Gets Ignored
Exercise: Step 11B - Sequencing: The 'When' & 'How'
Exercise: Step 11C - Discovery Questions & Tracking : Stop Talking, Start Listening
Exercise: Step 11D - Go From Objection to Opportunity - Flip the Script!
Exercise: Step 11E - Handling Tracker: Know the Rebuttal Before They Do
‍
GenAI
‍
GTM: The Wrap Up

‍Module 5: Honing In & Selling More (7 lessons • 47 min)

Voice of Customer: Customers Will Write Your Sales Script – If You Let Them!
Exercise: Step 12A - VoC Outreach Samples
Exercise: Step 12B - VoC Questions
Exercise: Step 12C - Customize the “VoC Findings Template”
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Channel Partners: Why Sell Alone When You Can Recruit an Army?
‍
Metrics: Men Lie, Women Lie, Numbers Don't!
Exercise: Step 13 - GTM Metrics by Phase of Growth

‍'Zero to Two' OS Outro (1 lesson • 11 min)The Wrap Up11:00