Zero to One [2.0] Operating System

24+ years of startup lessons, condensed into a simple and actionable GTM framework.

If you are a
pre-revenue or early-stage B2B startup, and are committed to building a durable business, invest in YOU, laying the right foundation from day one.

Access for $999 $499

Join our waitlist to lock in at $499

The Zero to One [2.0] OS delivers B2B software founders a complete framework for a startup's GTM, fast-tracking to product-market-fit.

What Founders are Saying?

"These guys are bridging a real gap in startup GTM, and created a place where early-stage founders can get the accountability needed to not just stay on track, but really speed up."
Akhil Reddy
CEO, Thera (YC S22)
"Everyone here is conspiring for everyone's success. As an early-stage founder, this is the energy and content we should always surround ourselves with. Must-join."
Edouard Reinach
CEO, Trampoline AI
"A true game-changer for our startup's GTM; developed against a proven system and by proven founders. So many valuable tactics and strategies helping building momentum."
Sumit Sahu
CEO, Saleasy.io
"This is the ticket for Indian SaaS founders to engage with a proven network of US-based GTM experts and proven frameworks, accelerating US PMF. A much needed bridge!"
Amit Veer
CEO, Coffeee.io
"Just when I thought I had things figured out for my GTM! This is THE place for founders who are serious about achieving early-product market fit. And it ain't just a bunch of fluff."
Zach Wright
CEO, Grapevine Software
"Going from 0 to 1 is almost impossible without help. The Dena Community and their frameworks have helped me get unstuck, and quickly. It's one of these no-brainers if you are a founder."
Ravi teja Nadakudity
CEO, Vertocity