Product-Market Fit, Faster.
Dena (pronounced “Day-Na”), in Hindi, means 'to give'.
Dena Startup Lab is a free-to-join GTM community of early-stage B2B software founders, whose priority is finding product-market fit.
Shifting to a world where B2B startups
launch prioritizing product-market fit.
7
exits in GovTech, B2B & Enterprise SaaS
300+
founders advised
20+
years in tech sales, GTM, startups & growth
$150M+
raised in pre-seed, seed, Series A, B & Public Co.
Because we actually give a sh**.
Speed-to-Help
Chat: Connect with peers and our growing network of Mentors on-demand. Speed matters.
Office Hours: Leveraging video, gain access to daily hands-on help with GTM Mentors.
1:1 Advisory: You can invest in time with experienced Founders & Mentors.
GTM Focus
'Zero to Two' Operating System: decades of startup lessons, condensed into 5 hours of actionable learning.
Community Underpinning:
Everything we do in the Lab will point back to Learning, Executing, Iterating and Accountability.
Access to Network
Access Pro's: Gain knowledge thru real-world experience, leveraging a proven network of fellow founders, mentors, coaches, and SME's.
Startup Spotlight: Every week a founder and their startup will take the stage to share their journey and talk GTM.
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WHO SHOULD JOIN?
Founders whose priority is finding product-market fit.
Our community helps every founder build a strong foundation to go-to-market and accelerate repeatable revenue.
🌱 Founders
Requirements:
👉 Have a focus on GTM > Fundraising
👉 Must be an early-stage B2B software startup
👉 In-progress OR in-market with an MVP
Connecting #beyondthevalley
Our values are our
North Star.
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We are relentless in the pursuit of a win. But our founders need to win first.
Strong financial outcomes don't just come from demand and product-market fit; they also stem from a desire to give and grow.
We believe moving with speed and agility are cornerstone to startup growth.
Foster curiosity. Our quest for knowledge is endless. We're all students, we're all coaches.
Customers are our lifelines. We work tirelessly to not just build repeatability with customers who are most likely to buy, but with customers who are most likely to be successful with us.
Meet The Team
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Alex began his career as a sales guy. He spent 8 years developing an obsession for customers and revenue growth, defined by two chapters growing businesses from 0 to $9M and then 0 to $22M. Alex went on to co-founding and serving as Chairman & CEO at SceneDoc, a company that pioneered 'mobile-first' data collection for first responders around the globe. His company was acquired by Tyler Technologies (NYSE: TYL) in December 2018.
Following his company acquisition he served as GM/CRO at Tyler, ANDE Corporation, Qumu (acquired by Enghouse Systems) & Spatial Data Logic (acquired by Gauge Capital).
Dena Growth, Alex's consulting & advisory business, has established a proven track record in helping tech companies thrive. Its impact is evidence of his commitment 'to give'.
Over the last 2 years, Alex spent the lion share of his time advising well over 90 startups, while serving in fractional & interim CEO/CRO roles.
His unwavering passion for supporting tech founders is clear to anybody who interacts with him.
Board of Advisors
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Founding Mentors
Founding Founders
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