Product-Market Fit, Faster.

Dena (pronounced “Day-Na”), in Hindi, means 'to give'.

Dena Startup Lab is a free-to-join GTM community of early-stage B2B software founders, whose priority is finding product-market fit.

Our mission

Shifting to a world where B2B startups
launch prioritizing product-market fit.

our receipts

7

exits in GovTech, B2B & Enterprise SaaS

110+

founders advised

20+

years in tech sales, GTM, startups & growth

$150M+

raised in pre-seed, seed, Series A, B & Public Co.

WHY JOIN?

Because we actually give a sh**.

Speed-to-Help

Chat: Connect and chat with peers and our growing network of Mentors on-demand. Speed matters.

Daily Office Hours: Leveraging video, gain access to daily hands-on help with GTM Mentors.

1:1 Advisory: You can invest in time with experienced Founders & Mentors.

1:1 Group Help Icon - weekly 1 on 1 and group help sessions done through Live Q&A for founders.
GTM Focus

Zero to One [2.0] OS: 20+ years of startup lessons, condensed into 120 minutes of actionable learning.

Community Underpinning:
Everything we do in the Lab will point back to Learning, Executing, Iterating and Accountability.

Access to Network

Access Pro's: Gain knowledge thru real-world experience, leveraging a proven network of fellow founders, mentors, coaches, and SME's.

Startup Spotlight: Every week a founder and their startup will take the stage to share their journey; from founders in and outside the community.

WHO SHOULD JOIN?

Founders whose priority is finding product-market fit.

Our community helps every founder build a strong foundation to go-to-market and accelerate repeatable revenue.

  • 🌱 Founders

    Requirements:

    👉 Have a focus on GTM > Fundraising
    👉 Must be an early-stage B2B software startup
    👉 In-progress OR in-market with an MVP

Connecting #beyondthevalley

Providing Access TO the right information & the right people, THROUGHOUT YOUR STARTUP JOURNEY.
Our Values

Our values are our
North Star.

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

#FoundersFirst

We are relentless in the pursuit of a win. But our founders need to win first.

"Dena"

Strong financial outcomes don't just come from demand and product-market fit; they also stem from a desire to give and grow.

Bias for Action

We believe moving with speed and agility are cornerstone to startup growth.

Always Learning

Foster inquisitiveness; Explore, Discover & Expand. Our quest for knowledge is endless. We are all students. We are all coaches.

Customer Obsessed

Customers are our lifelines. We work tirelessly to not just build repeatability in sales, but build repeatability into how we delight.

Meet The Team

Alex began his career as a sales guy. He spent 8 years developing an obsession for customers and revenue growth, defined by two chapters growing businesses from 0 to $9M and then 0 to $22M. Alex went on to co-founding and serving as Chairman & CEO at SceneDoc, a company that pioneered 'mobile-first' data collection for first responders around the globe. His company was acquired by Tyler Technologies (NYSE: TYL) in December 2018.

Following his company acquisition he served as GM/CRO at Tyler, ANDE Corporation, Qumu (acquired by Enghouse Systems) & Spatial Data Logic (acquired by Gauge Capital).

Dena Growth, Alex's consulting & advisory business, has established a proven track record in helping tech companies thrive. Its impact is evidence of his commitment 'to give'.

Over the last 2 years, Alex spent the lion share of his time advising well over 90 startups, while serving in fractional & interim CEO/CRO roles.

His unwavering passion for supporting tech founders is clear to anybody who interacts with him.

Board of Advisors

George Heinrichs

Co-Founder & CEO , Intrado

Derek Sather

Former CRO, Winning by Design

Brice Scheschuk

Co-Founder, WIND Mobile

Sairee Chahal

Founder, SHEROES

Angelo Papatheodorou

Former CRO, PointClickCare

Founding Mentors

Scott Leese

GTM Mentor

Ricky Sevta

GTM Mentor

Kevin Magee

GTM Mentor

Dan Hurwitz

GTM Mentor

Testimonials

Founding Founders

"These guys are bridging a real gap in startup GTM, and created a place where early-stage founders can get the accountability needed to not just stay on track, but really speed up."
Akhil Reddy
CEO, Thera (YC S22)
"Everyone here is conspiring for everyone's success. As an early-stage founder, this is the energy and content we should always surround ourselves with. Must-join."
Edouard Reinach
CEO, Trampoline AI
"A true game-changer for our startup's GTM; developed against a proven system and by proven founders. So many valuable tactics and strategies helping building momentum."
Sumit Sahu
CEO, Saleasy.io
"This is the ticket for Indian SaaS founders to engage with a proven network of US-based GTM experts and proven frameworks, accelerating US PMF. A much needed bridge!"
Amit Veer
CEO, Coffeee.io
"Just when I thought I had things figured out for my GTM! This is THE place for founders who are serious about achieving early-product market fit. And it ain't just a bunch of fluff."
Zach Wright
CEO, Grapevine Software
"Going from 0 to 1 is almost impossible without help. The Dena Community and their frameworks have helped me get unstuck, and quickly. It's one of these no-brainers if you are a founder."
Ravi teja Nadakudity
CEO, Vertocity
Its time founders had a safe space image.  An image of collaboration and community.

Join 180+ founders prioritizing
product-market fit.

Apply Now